Clean design should be usable, and yes, the purpose of the site should be plainly obvious. If there was one word I would use to define ‘clean’ design, it is refinement. Every individual element should look like it belongs and should benefit and complement the design as a whole. The overall design needs to be balanced to allow the information to flow and be easy to consume.
Design is not just graphical in nature (which is a form of visual artistic representation), but also the planning of processes to achieve certain goals. Large corporations clearly understand this and incorporate every form of design into their strategy to achieve success. For a good corporate design, we need to be aware of two main elements, which can be further broken down into a total of seven “ingredients”:
Modern art embraces a wide variety of movements, theories, and attitudes whose modernism resides particularly in a tendency to reject traditional, historical, or academic forms and conventions in an effort to create an art more in keeping with changed social, economic, and intellectual conditions.